Director of Product Marketing, Platform
Apollo Graph
Marketing & Communications, Product
United States · Canada
Posted on Sep 20, 2024
Are you an experienced and exceptional Director of Product Marketing excited to develop and execute strategies that spotlight platform capabilities? Do you obsess about building platform differentiators that create unique thought leadership positions in the market and separate your products from the competition? Do you have a solid technical understanding of distributed architectures, various technology stacks in customer environments, and capabilities that make enterprise-grade platforms? Are you someone who thrives in a fast paced environment? Do you enjoy working in a “player/coach” role? If so, read on!
Apollo GraphQL is at the forefront of transforming how software applications connect with infrastructure. With over 750 million downloads, our technology is critical to the API ecosystem. We’re focused on telling our platform story to technical decision-makers and driving adoption across the enterprise.
In this role, you’ll lead the platform marketing team, including leading platform marketing managers, creating platform narratives that resonate with technical and non-technical audiences, driving enterprise pipelines, and influencing product strategy. As a leader on the Product Marketing team, you’ll collaborate with Product, Sales, and Demand Generation teams to ensure consistent messaging and effective content distribution.
What You'll Do
- Lead, mentor, and develop product marketing managers, fostering a culture of collaboration, innovation, transparency, and continuous improvement.
- Provide guidance, support, and resources to empower team members to excel in their roles and contribute to overall departmental success.
- Occasionally step in as interim team leader when the VP of Product is unavailable.
- Craft compelling positioning and messaging for platform features, ensuring alignment with market trends and customer needs.
- Position Apollo as the go to API Platform for modern application development.
- Develop clear, differentiated messaging that can speak to both technical and non-technical audiences using content such as blogs, white papers, videos, and presentations that articulate the value of Apollo’s platform.
- Enable the sales team with materials that drive enterprise engagement and support both SLG and PLG efforts.
- Build strong relationships with internal teams to execute a cohesive platform marketing strategy.
- Conduct competitive research and translate insights into effective field enablement, battle cards, and positioning strategies.
Who You Are
- You have 5-7 years of experience in product marketing. You must also have experience and familiarity with technology platforms in B2B environments, such as enterprise infrastructure, developer platforms, AI platforms, or API platforms.
- You have demonstrated experience in selling to technology decision-makers, such as CTO/CIO, Head of Eng., Head of Data/AI, Head of Platform Team.
- Exceptional at translating technical insights into value-driven, customer-facing messages that simplify complex technology into clear value prop- strong storytelling skills with the ability to craft narratives that resonate with technical and non-technical audiences.
- Technical understanding of distributed architectures, microservices, and APIs.
- Skilled in collaborating across teams - particularly with Product, Sales, and Demand Gen - to build cohesive GTM motions.
- You thrive in a startup environment and excel in managing competing priorities.
- Self-sufficient, driven, and thrives on building GTM strategies, content, and enablement materials without supervision.
- Have a passion for coaching and developing team members.
Nice To Have
- Experience in the API Gateway space.
- Experience selling to business decision-makers.
At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process. In addition to the U.S. base salary range, we also provide equity and benefits.
Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial.
Location: This is a remote position that can be done from anywhere in the United States or Canada.
Equal Opportunity: Apollo is proud to be an equal opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce.
E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.