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Integrated Marketing Senior Manager

Coinbase

Coinbase

Marketing & Communications
United States · Remote
Posted on Tuesday, January 16, 2024

At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Ready to #LiveCrypto? Who you are:

  • You’ve got positive energy. You’re optimistic about the future and determined to get there.
  • You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
  • You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
  • You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
  • You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
  • You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

The Integrated Marketing team is looking for a senior marketer with experience driving high impact integrated campaigns in a fast-moving global company. We are looking for someone who understands how to translate consumer truths into compelling narratives, and is passionate about connecting people through storytelling and break-through creativity.

Ideal candidates have a deep knowledge in consumer and media trends, an ability to motivate, inspire and align cross functional partners, and a track record for culturally-relevant campaigns that gain media attention and drive consumer engagement. The right individual will bring a balanced combination of vision, ambition, judgment, creativity, flexibility and critical thinking - all with the passion and enthusiasm for building the Coinbase brand and advancing crypto’s goal of updating the financial system.

What you’ll be doing (ie. job duties):

  • Drive end to end integrated marketing campaigns and breakthrough consumer experiences across paid, owned and earned, including brand, product and sponsorships (NBA).
  • Drive integrated XFN process and stakeholder alignment for successful execution and optimization of campaigns and marcomm efforts.
  • Partner with the Insights team and external partners to design and analyze research, bringing to life insights that anchor our messaging and inform creative briefs.
  • Develop and deliver strong creative briefs and briefings, collaborating with and supporting creative and production teams throughout the process.
  • Drive and apply strategy across diverse, concurrent campaigns, partnerships and activities.
  • Contextualize crypto and macro-economic trends and audience behavior to inform strategy.
  • Deliver measurable increase in brand awareness across all audiences.
  • Become an expert of Coinbase products and audiences.

What we look for in you (ie. job requirements):

  • 10-12+ years of experience in roles of growing responsibility at a global consumer brand(s) .
  • Proven experience leading full integrated brand campaigns
  • Comfort working in a fast-paced, continuously evolving environment with a strong ability to pivot on the fly.
  • An entrepreneurial mindset: you’ll run through brick walls to make the most of every opportunity to develop breakthrough creative & impactful experiences (big and small).
  • Best-in-class marketing, communication, project and team management skills.
  • Demonstrated ability to work and drive alignment across cross-functional teams.
  • Strategic-thinker with a high degree of creativity to execute on high-impact, high-leverage, innovative materials and programs.
  • Strong data and analytical skills and the ability to make strategic budgetary tradeoffs to accomplish goals.

Nice to haves:

  • Experience with consumer tech or mission-driven brand on a global level a plus.

Job #: P54331

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$195,500$230,000 USD

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view Pay Transparency, Employee Rights and Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please complete this intake form to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.