Campaign Marketing Specialist
Marketing & Communications
Lehi, UT, USA
Posted on Tuesday, September 12, 2023
Founded in 2012, EasyPost is a YC unicorn whose mission is to make shipping simple for businesses, from garage startups to the Fortune 500. Shipping, now more than ever, is the backbone of the global economy, but integrating the technology-enabled operations of a modern business with the low-tech and complex shipping industry has always been a challenge. EasyPost solves this problem with the first developer-friendly REST API for shipping, and we continue to push boundaries and discover new ways to simplify shipping for all. Our team is rapidly growing, and this is the perfect time to get on board. Join us, and help build the shipping infrastructure of the future.
About the role:
The Demand Generation Manager III will play an important role in building and executing integrated demand generation campaigns and programs to capture leads, build brand awareness and create buzz. Responsibilities will include focus on increasing leads for the company and have an understanding of marketing operations and processes, email marketing, trade show management and execution. The position will interface heavily with functional leaders and peers in Marketing, Sales, Customer Support and Business Operations.
What you will do:
o Prioritize, plan and execute EasyPost trade shows
o Execute Account-Based Marketing (ABM) plans for targeted accounts along with nurture programs for other tiered accounts
o Assist with team members on go-to-market strategies and then manage and execute demand generation campaigns (email, SEO, PPC, social, nurturing and retargeting)
o Collaborate with sales and marketing for a fully integrated demand generation program to achieve lead generation, increased pipeline and other strategic growth goals.
o Assist with ongoing cross-sell/up-sell programs for existing customers.
o Measurement, analysis and reporting of all campaigns for effectiveness and ROI, including the ability to demonstrate direct or indirect impact on revenue from marketing campaign.
o Bachelor’s Degree
o 5+ years of related experience, master’s degree and 3+ years of related experience, or equivalent related work experience. 5+ years of field marketing or digital marketing experience designing and executing effective B2B lead generation programs that drive engagement and results
o Experience in the B2B software space, e-commerce or supply chain a plus
o First-hand experience working with marketing automation solutions (HubSpot preferred)
o Organized and self-motivated quick-study with ability to define goals and prioritize work
o Comfortable with balance of day-to-day tactics and long-term strategy
What We Offer:
o Comprehensive medical, dental, vision, and life insurance
o Competitive compensation package and equity
o 401(k) match
o Monthly work from home stipend of $50 net
o Flexible work schedule and paid time off
o Collaborative culture with a supportive team
o A great place to work with unlimited growth opportunities
o The opportunity to make massive contributions at a hyper-growth company
o Make an impact on a product helping ship millions of packages per day
Data Privacy Notice for Job Applicants:
"EasyPost is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law."
To be considered for this position, you must be authorized and based in the United States.