Digital Marketing Manager
Marketing & Communications
Lehi, UT, USA
Posted on Thursday, January 25, 2024
Founded in 2012, EasyPost is a YC unicorn whose mission is to make shipping simple for businesses, from garage startups to the Fortune 500. Shipping, now more than ever, is the backbone of the global economy, but integrating the technology-enabled operations of a modern business with the low-tech and complex shipping industry has always been a challenge. EasyPost solves this problem with the first developer-friendly REST API for shipping, and we continue to push boundaries and discover new ways to simplify shipping for all. Our team is rapidly growing, and this is the perfect time to get on board. Join us, and help build the shipping infrastructure of the future.
About the role:
The Digital Marketing Manager is responsible for developing, implementing, and managing the overall digital marketing strategy of a company. This role focuses on leveraging online channels to promote products or services, build brand awareness, and drive customer engagement. The Digital Marketing Manager III is well-versed in various digital marketing channels, analytics, and strategies to optimize online presence and achieve business objectives.
What you will do:
o Create and execute a comprehensive digital marketing strategy aligned with overall business goals.
o Plan and manage online advertising campaigns, including pay-per-click (PPC) advertising, display ads, and social media advertising.
o Optimize website content and structure to improve organic search rankings and increase visibility on search engines.
o Develop and implement social media strategies to build brand awareness, engage audiences, and drive traffic to the website.
o Oversees content creation for various digital channels, including the website, blog, email, and social media. Ensuring content is relevant, high-quality, and aligns with brand messaging.
o Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions.
o Utilize analytics tools to monitor and analyze the performance of digital marketing efforts. Making data-driven decisions to optimize campaigns.
o Collaborate with web development teams to ensure the website is user-friendly, mobile-responsive, and optimized for conversions.
o Develop and manage digital marketing budgets, ensuring cost-effectiveness and maximum ROI.
o Stay abreast of industry trends, emerging technologies, and best practices in digital marketing. Implementing innovative strategies to stay competitive.
o Bachelor’s Degree in marketing, business, or related field.
o 5+ years of related experience, master’s degree and 3+ years of related experience, or equivalent related work experience.
o Proven experience in digital marketing, with a track record of successful campaigns.
o Strong understanding of digital marketing channels, tools, and technologies.
oAnalytical skills and proficiency in data analysis tools.
o Creativity in developing engaging and effective digital campaigns.
o Excellent communication and project management skills.
o Familiarity with web development and design principles.
What We Offer:
o Comprehensive medical, dental, vision, and life insurance
o Competitive compensation package and equity
o 401(k) match
o Monthly work from home stipend of $50 net
o Flexible work schedule and paid time off
o Collaborative culture with a supportive team
o A great place to work with unlimited growth opportunities
o The opportunity to make massive contributions at a hyper-growth company
o Make an impact on a product helping ship millions of packages per day
Data Privacy Notice for Job Applicants:
"EasyPost is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law."
To be considered for this position, you must be authorized and based in the United States.