Product Marketing Manager
EasyPost
Marketing & Communications, Product
Remote
Posted on Sep 12, 2024
Founded in 2012, EasyPost is a YC unicorn whose mission is to make shipping simple for businesses, from garage startups to the Fortune 500. Shipping, now more than ever, is the backbone of the global economy, but integrating the technology-enabled operations of a modern business with the low-tech and complex shipping industry has always been a challenge. EasyPost solves this problem with the first developer-friendly REST API for shipping, and we continue to push boundaries and discover new ways to simplify shipping for all. Our team is rapidly growing, and this is the perfect time to get on board. Join us, and help build the shipping infrastructure of the future.
About the role:
You’re a strategic Product Marketer ready to join our growing product and growth enablement team. In this Product Marketing Manager role, you will own the needs for our enterprise and analytics products, driving go-to-market (GTM) launches, product-led growth enablement efforts, and relevant growth-team training materials. You will work closely with product and growth stakeholders to develop and implement strategies that communicate our product value and ensure successful market adoption.
What you will do:
Go-to-Market Strategy & Execution: Drive the development and execution of GTM strategies for new product launches and feature updates, collaborating with cross-functional teams to ensure alignment and timely delivery.
Sales Enablement: Work closely with our Sales Enablement Manager to deliver effective sales enablement materials, including sales decks, battle cards, case studies, and training programs. Empower the sales team to effectively communicate the value of our products and close deals.
Product Messaging & Positioning: Develop clear and differentiated messaging that resonates with target audiences, particularly within enterprise markets. Ensure that our product positioning reflects the evolving needs of our customers and the competitive landscape.
Market & Customer Insights: Conduct market research and competitive analysis to inform product strategy and positioning. Regularly engage with customers and sales teams to gather insights and adjust marketing tactics accordingly.
Content Development: Create high-impact content, such as blogs, white papers, webinars, and presentations, to support product launches, thought leadership, and demand generation efforts.
Cross-Functional Collaboration: Partner with Product, Sales, and Marketing teams to drive alignment and ensure that product marketing initiatives support broader business objectives.
About you:
Bachelor’s Degree
3-5 years of related experience in Product Marketing, ideally with a focus on enterprise and analytics SaaS products or master’s degree and 3+ years of related experience, or equivalent related work experience.
Strong understanding of enterprise sales processes, solutions based selling, account-based selling, and experience creating effective sales enablement materials and training.
What We Offer:
o Comprehensive medical, dental, vision, and life insurance
o Competitive compensation package and equity
o 401(k) match
o Monthly work from home stipend of $50 net
o Flexible work schedule and paid time off
o Collaborative culture with a supportive team
o A great place to work with unlimited growth opportunities
o The opportunity to make massive contributions at a hyper-growth company
o Make an impact on a product helping ship millions of packages per day
Data Privacy Notice for Job Applicants:
For information on personal data processing, please see our Privacy Policy: https://www.easypost.com/privacy
"EasyPost is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law."
To be considered for this position, you must be authorized and based in the United States.