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Performance Marketing Manager

Empower

Empower

Marketing & Communications
United States · Remote
Posted on Wednesday, November 1, 2023
EMPOWER OVERVIEW
Empower is a high-growth financial technology company on a mission to expand access to fair credit to give anyone in the world the opportunity to improve their financial security and mobility. We dream up and launch one-of-a-kind features that help our members get money instantly whenever they need it, save for the future, and rewrite their financial story. Our members see Empower Cash Advance as a life-saver, Empower Automatic Savings as a game-changer, and the new Empower Thrive line of credit (currently in beta, launching soon) as a lifeline to low-cost borrowing and the only practical path to building good credit.
Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Are we the next great place to grow your impact and accelerate your career? We think so:
Inc. ranked Empower #56 in the 2023 Inc. 5000 list of the fastest-growing private companies in the US (#55 in 2022). Forbes put Empower on its 2023 list of America's Best Startup Employers. Fast Company recognized the new Empower Thrive line of credit in their 2022 list of the Next Big Things in Tech.
THE EMPOWER WAY
Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact
Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward
Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view
Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community
Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table
No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully
WHAT EMPOWER OFFERS
Competitive salary
Generous equity package
Full healthcare benefits
Technology expense reimbursement
Work from anywhere
JOB DESCRIPTION
Empower is seeking a Performance Marketing Manager to lead Paid Social campaigns and drive new customer acquisition efficiently and profitably. This role will be responsible for all aspects of digital campaign management, from setup and operations to reporting and creative project management. The ideal candidate is a quick learner and a resourceful problem solver with a keen attention to detail and a knack for connecting with customers on Meta and TikTok. This position reports to the Senior Manager of Performance Marketing.
Travel for company offsites is expected at a minimum 2 times a year.

Key Responsibilities

  • Develop and execute paid acquisition strategies and campaigns to drive cost-efficient acquisition of marketing qualified leads
  • Analyze and report on campaign, ad set, and creative performance to translate data into actionable insights and recommendations to achieve team KPIs
  • Design and launch statistically sound A/B tests to prove the effectiveness of marketing tactics and creative assets
  • Manage the ad creation process from start to finish, including organizing creative brainstorms, writing creative briefs, and launching campaigns
  • Develop new creative concepts and value propositions to improve advertising effectiveness and reach qualified new customers

Candidate Qualifications

  • Proven ability to create, manage, and optimize paid growth campaigns on Meta and TikTok, with accountability for performance metrics like CPA, ROAS, and LTV
  • Track record of paid growth experimentation and experience managing monthly budgets of $500,000+
  • Proficient in Excel and Google Sheets, with exceptional results orientation and agility
  • Knowledge of the ad-tech stack for mobile acquisition, including tracking and measurement (MMP & SKAdNetwork), bid management, and attribution
  • Experience developing a strong creative pipeline for advertising
  • Ability to build reports and pull data with minimal support
  • Able to work independently and meet deadlines
At Empower, we hire for people that push themselves to understand others and seek out ways to challenge their personal assumptions. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We are committed to building a diverse, inclusive, and equitable workspace where everyone (regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics) feels like they belong. Even if your experience doesn’t exactly match up to our job description, you should feel empowered to apply regardless!