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Growth Marketing Director - Paid Social

Empower

Empower

Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Friday, May 31, 2024
EMPOWER OVERVIEW
Empower is a financial technology company on a mission to expand access to fair credit and give anyone in the world the opportunity to improve their financial security and mobility. Our vision is to underwrite the next billion people in the world using alternative data and machine learning to assess financial responsibility more thoughtfully and equitably. Through innovative credit products, offered in a user-friendly mobile experience, we’re making credit more accessible and inclusive and providing more people the chance they deserve to participate in our financial system.Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Are we the next great place for you to increase your impact and accelerate your career? We think so:Inc. ranked Empower #56 in the 2023 Inc. 5000 list of the fastest-growing private companies in the US (#55 in 2022). Forbes put Empower on its 2023 list of America's Best Startup Employers. Fast Company recognized the new Empower Thrive line of credit in their 2022 list of the Next Big Things in Tech.
THE EMPOWER WAY
Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact
Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward
Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view
Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community
Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table
No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully
WHAT EMPOWER OFFERSCompetitive salaryGenerous equity packageFull healthcare benefitsTechnology expense reimbursementWork from anywhere
JOB DESCRIPTION
Empower is looking for an exceptional digital marketing leader who can holistically own critical channels for our growth including Meta and TikTok. As the leader of Paid Social, you will be responsible for creating and executing a strategy to profitably and sustainably grow your channels as well as day to day management of the channels. We are looking for someone who is on the cutting edge of how to win on Meta and TikTok and is effective across campaign management, analytics, measurement and attribution, ad creative, A/B testing, and technical setup including event / data passbacks.
Experience in Financial Services / FinTech and in mobile app marketing are valued but not required. Travel for company offsites is expected a minimum of 2 times per year.

Responsibilities

  • Channel Ownership: Working with your direct report(s), manage the channels on a constant basis, ensuring we deliver on ROAS targets within budget and compliance
  • Strategic Leadership: Develop the holistic strategy for growing the channels on a short- and long-term basis and effectively partner with key teammates across Creative, Product and Engineering, Data Science, Credit, Compliance, and beyond to quickly bring it to life
  • Measurement and Attribution: Develop and iterate on the approach for measuring channel performance, effectively accounting for the differences in best-class approaches between android and iOS
  • Grow Profitably: Invest spend at ROAS above hurdle rate, with a focus on growing the channel volume profitably while avoiding underwater marginal spendTest and Learn: Build constant pipeline of A/B tests spanning creative, product terms and claims, bid and campaign management methodologies
  • Win with the Consumer: Create and execute an ad creative strategy that continuously unlocks new insights and delivers new winners across multiple static and video ad formats and across differing channel placements

Qualifications

  • Bachelors or Graduate Degree in a quant-related field such as Economics, Business, Engineering, Analytics
  • 5+ years of experience in digital marketing with 3+ on Meta and/or TikTok including experience managing a $10M+ annual budget
  • Demonstrated track record of driving growth in Paid Social Marketing
  • Strategic thinker with excellent analytical, organizational, and problem-solving skills
  • Proficiency on ad platforms and in analytical tools such as Excel and Tableau
  • Outstanding communication and interpersonal abilities to engage with all levels of the organization and external stakeholders
At Empower, we hire for people that push themselves to understand others and seek out ways to challenge their personal assumptions. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We are committed to building a diverse, inclusive, and equitable workspace where everyone (regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics) feels like they belong. Even if your experience doesn’t exactly match up to our job description, you should feel empowered to apply regardless!