Director of Market Intelligence
Flock Safety
Who is Flock?
Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.
Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.
Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded.
We have raised over $380M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Meritech Capital Partners, and Initialized Capital. Now surpassing a $4B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.
The Opportunity
We are seeking a Director of Market Intelligence to lead our competitive intelligence efforts and provide the insights necessary to outmaneuver our competition. Reporting to the VP, Product Marketing, you will be the company’s go-to expert on competitive intelligence, performing deep research into our prioritized competitors and establishing processes for collecting, analyzing, and distributing competitive insights across the organization.
You will be a voracious consumer of competitor information, proactively passing key insights to the right stakeholders, and synthesizing information into easy-to-understand, actionable content. You’ll also work closely with sales teams to enable them to win competitive deals by providing content, battle cards, and insights. Your regular reporting will offer critical feedback to improve product development and go-to-market strategies.
The Skillset
8+ years of experience in market intelligence, competitive intelligence, product marketing, or a related field, with a focus on B2B technology.
Strong research and analytical skills with experience in conducting competitor analysis, including SWOT and win/loss analysis.
Ability to synthesize complex information into clear, concise, and actionable reports and presentations.
A collaborative mindset, with experience working closely with sales, product, and executive teams.
Competitive drive with a strong desire to win deals and influence the company’s strategic direction.
Excellent verbal and written communication skills, with the ability to present findings to both executive leadership and front-line teams.
Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.
90 Days at Flock
We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Director of Market Intelligence at Flock Safety.
The First 30 Days
Learn about all our product offerings and what value they deliver to our Commercial customers
Conduct 1:1s with the marketing team and sales reps dedicated to each vertical to understand their perspectives on market fit, differentiation, and existing pain points.
Gather all available data and insights for each vertical to understand the starting point. Assess gaps in market knowledge and determine immediate areas for deeper investigation.
Establish regular communication channels with product managers to understand the existing roadmap and product development process. Begin aligning on how buyer feedback will be funneled into the product development process.
Begin high-level market research for prioritized verticals, focusing on key trends, competitive landscape, and customer needs. Identify potential buyer personas within each sector.
The First 60 Days
Review current messaging for existing products and assess its fit with these new verticals. Identify areas where new messaging will be needed to address unique pain points in each sector.
Partner with sales reps on early-stage deals within these verticals. Begin refining messaging based on real-time feedback from buyers and prospects. Collaborate on tailored sales presentations and marketing materials for each vertical.
Conduct market research into 1-2 verticals, focusing on customer needs, challenges, and buying behaviors. Identify industry-specific value propositions for each sector and refine messaging accordingly.
Begin developing and testing vertical-specific messaging. Share drafts with sales and other stakeholders to gather feedback and make necessary adjustments.
The First 90 Days
Develop initial sales decks and other sales and marketing collateral for each vertical based on the refined messaging. Train sales teams on the key selling points and value propositions for these sectors.
Start providing feedback to product management based on early buyer interactions. Highlight emerging customer needs and opportunities for new features that would increase product-market fit.
Work with Demand Generation to begin tracking the performance of vertical-specific campaigns and sales efforts. Analyze early-stage sales pipeline, win/loss data, and customer feedback to measure the impact of your marketing strategies.
Maintain a feedback loop with sales reps and product managers to ensure alignment on goals, progress, and challenges within the verticals. Hold regular check-ins to adjust strategy as needed.
Expand market research into additional verticals.
90 Days & Beyond
Continue driving initiatives with autonomy, finding new opportunities for product and marketing innovation in each vertical.
Lead cross-functional efforts to experiment with new campaigns, product ideas, or partnerships, always aiming to increase product-market fit.
The Interview Process
We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way.
Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are.
The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field.
The Technical Assessment: Our technical assessments seek to test the hard skills required to do the job. Engineers may find themselves in coding interviews or architecture discussions, sales roles may present mock discovery calls, and leadership roles may craft 90 day plans. Your recruiter will inform you of which assessment you will be assigned and ensure you are fully prepared for your big day.
The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners.
The Executive Review: A chance to meet an executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more.
The Perks
💰Salary & Equity: In this role, you’ll receive a starting salary of $165,000 - $215,000 as well as stock options
🌴Flexible PTO: We seriously mean it, plus 11 company holidays.
⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. In 2024, Flock will provide a $ 50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
🧠Mental Health: All employees receive an annual subscription to Headspace.
💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
💻WFH Stipend: $150 per month to cover the costs of working from home.
📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.
🏠Home Office Stipend: A one-time $750 to help you create your dream office.
🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies.
Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.
If you need assistance or an accommodation due to a disability, please email us at careers@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.