Senior Product Marketing Manager - Competitive Intelligence
Front
Front is the modern customer service platform that helps companies delight their customers, engage their teams, and build stronger businesses. We’ve reimagined the help desk for real-time team collaboration across every customer communication channel, then powered it up with AI and automation to resolve issues and help teams work faster. Customers get exceptional service whether they’re looking for a simple, instant answer, or personalized help on their most complex issues — and you get the analytics and insights your business needs to optimize your customer experience. Over 8,500 businesses of all shapes and sizes, from ClickUp to Branch Insurance, Echo Global Logistics to Reed & Mackay rely on Front to deliver game-changing service that wins and retains customers for life.
Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, and Best workplaces for Millennials 2022 list.
We’re looking for an experienced competitive intelligence professional to join our product marketing team and lead the build out of our competitive programs as Front enters its next phase of growth. Having just launched our rebrand, we are positioned to win in the customer service space with a disruptive product that teams absolutely love—every day, leading support teams are switching to Front from legacy help desk solutions. Arming our GTM teams with the competitive insights and enablement they need to win head-to-head will be a key driver of our growth, and this is a unique opportunity to come in and build these programs from the ground up. This role will thrive on sourcing and synthesizing actionable insights, partnering with cross-functional teams to leverage them in marketing touchpoints and sales enablement, and directly influencing go-forward product strategy. From win/loss analysis to battlecard creation and tracking emerging competitive threats, this is a unique opportunity to impact Front’s trajectory through best-in-class competitive intelligence programs.
What will you be doing?
Evaluate and track competitor product offerings, marketing narratives, and company news to form and continuously update Front’s SWOT and position in the customer service space
Translate competitive insights into actionable enablement and resources for field teams such as battlecards, talk tracks and decks, object handling resources, internal competitor demos, and more
Bring competitive stories to life across key marketing touchpoints like competitive webpages, case studies, thought leadership content, and outbound campaigns
Influence product strategy through analysis of competitor products and win/loss data to find opportunities for Front to amplify its strengths
Implement and own a competitive intelligence platform (e.g. Crayon) to scale competitive monitoring and field enablement
What skills & experience do you need?
8+ years of overall work experience, with a minimum of 5 years of experience in B2B SaaS competitive intelligence
Analytical mindset to digest market, competitor, and win/loss data—both qualitative and quantitative—to source actionable insights
Strong writing and communication skills to translate competitive intelligence into compelling messaging that enables teams to win
Strategic collaboration with Marketing, Sales, and Product teams to leverage competitive insights in campaigns and creative, sales enablement and collateral, and product roadmap decisions
A keen attention to detail and quality with high standards for the work you deliver
A big plus: experience with and passion for the customer experience software space
What we offer
Competitive salary
Equity (we are post-series D & backed by some of the best VCs in the US)
Private health insurance, including plan options at no cost to employees
Focus Fridays - learn more here!
Flexibility to work from home 3 days/week (unless posted as a full-remote role)
Mental health support with Workplace Options
Family planning support with Maven
$100 per month Lifestyle Stipend to spend on fitness and other activities
Wellness Days - Fronteers get an additional day off on months with no holidays
Holiday Break - Our offices are closed from Christmas to New Year's Day!
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. By applying, you acknowledge and agree that you have read and understand the California Recruiting Privacy Notice & EU Privacy Notice