Event and Field Marketing Manager



Administration, Marketing & Communications
Posted on Saturday, August 26, 2023

The Event & Field Marketing Manager position is an exciting and highly visible role that manages the event strategy and execution for an assigned industry or series of Weave hosted events. This role is focused on selecting, planning and delivering high-performing events and experiences, driving lead generation, audience expansion, and revenue production.

  • This position will be 3 days in office, 2 flexible days
  • Reports to: Head of Events & Field Marketing

What You Will Own

  • Planning and executing marketing events, such as trade shows, Weave hosted networking events and customer related experiences
  • Coordinate all logistics and experience elements; including but not limited to registration, content, catering requirements, exhibit set-ups, revenue tracking and materials support (pre and post event)
  • Create unique experiences for Weave hosted dinners, cocktail receptions and networking activations that drive pipeline and ROI
  • Forecasting, setting and measuring goals for owned events
  • Manage assigned budgets
  • Work proactively and closely with sales on staffing booths effectively
  • Procures and coordinates vendor and facility services
  • Work cohesively with their own team, marketing team as a whole and cross-functionally with key stakeholders to strategize, plan and execute event elements
  • Track leads, revenue and customer acquisition from owned events
  • Research, vet and secure event sponsorships
  • Ability to manage multiple projects and work assignments simultaneously from a variety of staff and vendors

What You Will Need to Accomplish the Job

  • 3+ years in an Event, ABM or Experiential Marketing role
  • Must be very detail oriented and extremely organized
  • Able to travel to assigned Weave hosted networking events and strategic trade shows
  • You can communicate complex ideas and timelines to diverse audiences and stakeholders to gain consensus
  • Excellent interpersonal skills both in person, by phone and over email with high professionalism
  • connections to companies and brands through events
  • You have a proven ability to work cross-functionally to mobilize internal teams to deliver continuous value to customers and prospects

What Will Make Us Love You

  • At your core, you are amazing at creating incredible experiences. You love to create emotional
  • You have customer experience in your blood. You constantly are thinking, how can I make this moment matter to the people that are experiencing it. How can I surprise and delight people interacting with my brand?
  • Experience working in B2B SaaS
  • Bachelor’s degree in Marketing
  • Strong writing background
  • Previous experience in creating promotional materials and invitations

Weave is an equal opportunity employer that is committed to diversity and inclusion. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics.

If you have a disability or special need that requires accommodation, please let us know.