Content Excellence Associate



United States · Remote
Posted on Saturday, June 29, 2024

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.


We are seeking a diligent and dedicated CPG Content Excellence Associate to join our Commercial Excellence team. Your main responsibility in this role will be to utilize subject matter expertise to manage and maintain our CPG product content to ensure its accuracy, quality, and completeness. This role requires excellent attention to detail and strong data analysis skills as it involves managing large amounts of detailed information about various products. As part of the Commercial Excellence team, you will contribute to the success of our Brand Partners through enhancement of our Ads Reporting taxonomy. In addition, this role supports our Instacart partners and customers by improving Catalog data and the product content that power our Marketplace. We believe that excellent CPG content is not just data, but that it requires expertise, attention to detail, and best-in-class standards that this role helps achieve. You'll be part of a collaborative, dynamic, and innovative team.

About the Job

  • Partner with cross-functional teams to oversee and enhance our product catalog, ensuring brand, category, and attribute information is accurate, complete, and up-to-date.
  • Collaborate with the Sales, Insights, Data Operations, & Catalog teams to gather and maintain comprehensive product information.
  • Analyze Catalog content to improve processes, identify errors, and ensure consistency.
  • Implement Catalog changes in line with product launches or updates.
  • Troubleshoot and help resolve issues related to content functions or operations
  • Work with multiple teams to ensure consistency and accuracy across all platforms.
  • Regularly perform quality assurance checks and correct any discrepancies; utilizing CPG expertise to create content excellence and best practices
  • Conduct comprehensive research of CPG products utilizing in-house resources, partner-facing teams, and online research
  • Manage data across multiple source types and working areas, such as Excel, Google Sheets, csv/text files; including ETL processes, data extraction, summary analysis, and file management

About You

Minimum Qualifications:

  • Proven experience in catalog management or a similar role
  • Ideally, two plus years experience with eCommerce platforms, the grocery sector, or CPG products. Proficiency in understanding CPG industry trends, key grocery brands, and CPG reporting
  • Strong analytical mindset, attention to detail, and independent worker
  • Ability to manipulate and work with large data sets in Excel
  • Excellent written and verbal communication skills
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment
  • Experience with CPG point-of-sale reporting, such as data from Nielsen, SPINS, Circana, or Numerator is a plus
  • Bachelor's degree

Preferred Qualifications:

  • Proficiency in data management systems and analysis tools (SQL, Tableau)

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

$117,000$130,000 USD
$113,000$125,000 USD
$108,000$120,000 USD
All other states
$97,000$108,000 USD