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Senior Content and Social Media Marketing Manager

Lob

Lob

Marketing & Communications
United States
Posted on Thursday, May 23, 2024

Lob was built by technical co-founders with a vision to make the world programmable.

We offer two flagship APIs (print & mail and address verification) that enable companies to send postal mail as effortlessly as sending emails. Lob is venture-backed by some of the most reputable investors in tech, and we are building our team to shape the future of our company and meet the demands of a quickly growing customer base and dynamic product offerings.

As a proud Pledge 1% company, we’re committed to leveraging our product, partnerships, and people to drive positive social impact through Lob.org, and are on a mission to make direct mail more sustainable.

Senior Content and Social Media Marketing Manager

As a Senior Content and Social Media Marketing Manager, you'll spend your days crafting engaging content and managing social media strategies that align with Lob’s brand vision. You’re fiercely creative, a narrative-driven thinker and predisposed toward collaboration with others as you plan and execute content campaigns. Your role will involve editorial planning, content creation (from concept to delivery) and social media management.

As the Senior Content and Social Media Marketing Manager, you’ll…

  • Plan a comprehensive editorial calendar that aligns with integrated campaigns, events, and other initiatives across the organization.
  • Craft assets from start to finish, cultivating a distinct tone/voice as well as experimenting with new concepts and formats for the content program.
  • Build a promotion strategy for new content, and measure success to hone performance over time.
  • Manage Lob’s social media profiles, deploying a variety of creative strategies to keep audiences engaged and build the social following.
  • Bring an SEO-oriented mindset to help improve and optimize search presence.
  • Serve as the last-mile editor of content created by members of the team or organization.


Work to be accomplished in the first 6 months...

  • Establish a refreshed content and social media strategy that drives an increase in traffic and engagement.
  • Build out a quarterly editorial calendar that aligns with upcoming organizational initiatives.
  • Successfully launch + promote at least two major content campaigns that align with broader marketing goals and demonstrate measurable success.

Work to be accomplished in the first 12 months...

  • Further enhance our content distribution approach, testing digital platforms and approaches to expand organic draw.
  • Launch a co-marketing or partner initiatives that expands our reach into new audiences.
  • Consistently produce high-quality, impactful content that supports strategic business objectives and leads to a growth in audience interaction.

What will you bring to this role…

  • At least 5-7 years of specific experience in Content Marketing and Social Media Management.
  • Proven ability to develop and execute winning content strategies.
  • Strong analytical skills to measure performance and adjust strategies accordingly.
  • Excellent leadership and project management skills to oversee multiple projects.

Soft skills required...

  • Exceptional communication and writing skills.
  • Creativity and an eye for design.
  • Ability to work collaboratively in a fast-paced environment.
  • Strong problem-solving skills and adaptability.

At Lob, we are looking to #LevelUp and #EmpowerDiversity, we invite you to apply if you possess even some of these:

  • Experience with SEO and data-driven content creation.
  • Previous experience in a tech or startup environment.
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Certifications in Content Marketing or Social Media Management.

Compensation Information:
The compensation for this position is structured to include a base salary + RSUs. Base salary bands are listed below.

CA/NYC Tier:

Base: $140,000.00 - $157,500.00

US Tier:

Base: $132,500.00 - $147,500.00

<#LI-REMOTE #LI-RW1

“Lob’s salary ranges are based on market data, relative to our size, industry and stage of growth. Salary is one part of total compensation, which also includes equity, perks and competitive benefits. Salary decisions are based on many factors including geographic location, qualifications for the role, skillset, proficiency and experience level. Lob reasonably expects to pay candidates who are offered roles within the provided salary ranges.”

We offer remote working opportunities in AZ, CA, CO, DC, FL, GA, IA, IL, MA, MD, MI, MN, NE, NC, NH, NJ, NV, NY, OH, OR, PA, RI, TN, TX, UT, and WA, unless specified otherwise in the job description above.

If you are looking for a progressive, fun-spirited, and mentally stimulating environment, come join us at Lob!

Our Commitment to Diversity

Lob is an equal opportunity employer and values diversity of backgrounds and perspectives to cultivate an environment of understanding to have greater impact on our business and customers. We encourage under-represented groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.

Recent awards

BuiltIn Best Midsize Companies to Work For 2022
#86 on Y Combinator's Top Private Companies List 2021
BuiltIn Best Midsize Companies to Work For 2021
2020 Inc 5000 List of the Fastest-Growing Private Companies
2019 Timmy Awards - Best Tech Workplace for Diversity, Community Favorite in the Bay Area
Deloitte’s 2019 Technology Fast 500