Senior Product Manager, Ads Targeting Automation



Remote · United States
Posted on Wednesday, November 29, 2023


Reddit is continuing to grow our teams with the best talent. This role is completely remote friendly and will continue to be after the pandemic.

Team Description

The Reddit Ads team is poised to rapidly innovate and grow like no other time in its history. This is a unique opportunity to join a high performing team that will shape how we monetize the Reddit platform and to help connect redditors with brands they love. We are seeking a product leader who can drive the product vision, development, and execution of our Targeting Expansion products at Reddit.

Role Description

In this role, you will own the Ads product strategy for a product critical to scaling our business and meeting the needs of tens of thousands of advertisers – Targeting Expansion. You will charter the ML-backed features that will automatically infer and target the best qualified users and content to maximize the marketing outcomes for a varied group of advertisers. The ideal candidate understands the value that Ads can bring to our users, advertisers, and Reddit. You’ll achieve this by working with a core team of Engineers, Data Scientists, Product Marketers and UX designers.

As an early member of a growing product team, you will have significant ownership and responsibility in shaping Reddit’s overall monetization strategy.


  • Drive product vision and execution of Targeting Expansion products
  • Collaborate closely with Engineers, PMs, Data Scientists, UX designers, and Product Marketers to ideate, prioritize, and drive projects through the full product cycle, from proposal, experimentation to eventual launch
  • Draw deep insight from competitive research and emerging industry trends to inform strategy and product decisions
  • Define and own a set of KPIs that tracks advertiser outcomes, ads marketplace efficiency metrics, adoption, and revenue growth

Required Qualifications:

  • 4-6+ years of Product Management experience with at least four years of experience shipping impactful B2B or B2C products.
  • Experience in areas such as ads and content personalization, ranking, search, content understanding, assistants, information retrieval, and more.
  • Previous Ads product experience
  • Experience shipping ML based products
  • Experience going through a full product lifecycle, integrating customer feedback into product requirements, driving prioritization, navigating trade-offs, and pre/post-launch execution.
  • Excellent analytical sense and have experience driving products & business decisions that involve data analysis and experimentation.
  • You have strong communication and interpersonal skills.


  • Annual Personal & Professional development funds
  • Comprehensive Health benefits
  • Workspace benefits for your home office
  • 401k Matching
  • Family Planning Support
  • Flexible Vacation (please use them!) & Monthly Global Wellness Days
  • 4+ months paid Parental Leave
  • Paid Volunteer time off


  • Comprehensive Health benefits
  • 401k Matching
  • Workspace benefits for your home office
  • Personal & Professional development funds
  • Family Planning Support
  • Flexible Vacation (please use them!) & Reddit Global Days Off
  • 4+ months paid Parental Leave
  • Paid Volunteer time off


Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:
$183,500$275,300 USD