VP of Product, Ads



Remote · United States
Posted on Tuesday, December 12, 2023

The Reddit Ads team is seeking a Vice President who will lead our Ads product management organization. You will own and drive the product strategy, execution & team-building for this organization that is the core of our company’s monetization engine. This role reports to our EVP of Ads Monetization and is a part of the executive team at Reddit. As an executive at Reddit, you will have significant influence and responsibility in shaping Reddit’s overall monetization & company-building strategy.


  • Directly responsible for all Ads product management teams, spanning multiple areas including advertiser experience, ad formats, marketplace & optimizations, API, brand suitability, targeting & measurement. Responsible for hiring, retaining & grooming world-class product managers and leaders
  • Drive great customer outcomes & revenue growth by owning the end-to-end product strategy & roadmap for our full-funnel, multi-objective Ads product suite. Achieve this by leveraging Reddit’s position as a leader in contextual and interest-based advertising and our unique proposition of bringing together communities and brands
  • Be a champion for building differentiated/Reddit-unique products, ruthlessly automating operational processes related to our Ads platform and ROI-driven performance advertising
  • Closely partner with the Ads engineering team for roadmap execution and to influence the Ads technology roadmap & platform. Partner with the Consumer product team to unlock synergies between the Consumer & Ads products. Closely partner with the Product Marketing teams to understand customer needs and take world-class products successfully to market
  • Thought & action partner for other Ads cross-functional teams (Product Marketing, Sales, Ad Ops, BD, etc.) on our Ads business strategy
  • As an executive at Reddit, influence Reddit’s overall company-building vision & strategy

Required Qualifications

  • 10+ years of PM leadership or equivalent experience in an internet-based services/SaaS environment
  • Proven experience in building & running high-performing, diverse & inclusive teams that work well across multiple locations, time zones and with remote employees
  • Proven experience in hiring & managing multiple principal-level ICs, senior managers & directors
  • Strong established domain knowledge and expertise in digital advertising
  • Excellent interpersonal skills, ability to manage, mentor and motivate a team, as well as align a diverse set of stakeholders towards a common goal
  • A “can do / no excuses” mindset for winning with resource constraints
  • Exceptional analytical and problem-solving skills
  • Experience working with Executive-level leadership
  • Foundational understanding of ML modeling and ML systems. Background in building & leading ML-driven products

Preferred Qualifications

  • Experience designing, building & commercializing differentiated, category-defining products. Experience with successful “0 to 1” journeys through product-market fit
  • Leadership of PM teams of 20+ product managers
  • Experience building an Ads platform that successfully serves medium & small performance advertisers, in addition to brand advertisers
  • Strong academic background in CS or a related field (MS/PhD)