Principal Software Engineer, Ads Formats



Software Engineering
United States · Remote
Posted on Thursday, March 21, 2024
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The Ads Formats Org is committed to enhancing our already thriving Ad Formats by improving user experiences that align with advertisers’ marketing goals. We focus on:

  • Expanding Ad Inventory
  • Enabling Ads on New Placements
  • Optimizing the Ad User Experience
  • Enhancing Post-Click and Pre-Click Interactions
  • Supporting the Ads/Consumer Ecosystem changes to increase DAU
  • Infrastructure Enhancements for Ad Products
  • Innovating New Formats and establishing Product-Market Fit

Our environment is fast-paced, and our team is nimble and adaptive to advertiser feedback.

We are currently seeking a hands-on technical engineering leader with experience in building Ad formats/products and infrastructure innovation. The role involves enhancing product development velocity, standardizing formats infrastructure, considering end-to-end impact (Ad rendering, Ad serving, ranking, measurement), and accelerating new formats innovation. We value someone who can collaborate across organizational and functional boundaries to find solutions and is unafraid to dive into the details to create scalable solutions. As a diverse team of software developers, product managers, data scientists, and Ad experts, we look forward to welcoming you to our team!


  • Lead projects from concept, design, implementation, to rollout, ensuring the highest quality and performance.
  • Identify opportunities to enhance value for our advertisers by understanding the various aspects of pre-click, post-click enhancements and ensuring it matches well with company priorities.
  • Enhance infrastructure to make enhancements of formats faster and increase portability of solutions across the various placements.
  • Bring in ideas from across the industry to enhance the Ad product portfolio.
  • Collaborate with designers and product managers to discover and build new Ad functionality and products. Be a thought leader in this process.
  • Advice on Ad review and brand safety enhancements
  • Mentor staff engineers and leaders, share industry knowledge, and contribute to the technical growth of the team.

Minimum Qualifications:

  • 10+ years of professional experience as a Software Engineer. A technical leader who has led complex, cross-departmental projects that impact critical business metrics
  • 5+ years of experience working across various components in the ads system, including Ads Formats, Campaign Management, Ads Reporting, Ad Serving and Ad Ranking
  • Has worked on a product that has a consumer usage (Ad Formats, Ad Reporting, Ad Manager, Ad Insights). Able to work with a vertical team (Full Stack Team)
  • Familiarity with Ads privacy (GDPR, CCPA, ePD, ATT, etc.)
  • A proven track record of delivering high impact ads products
  • Capable of designing, implementing, testing, and launching complex product and infrastructure changes across the entire Ads stack
  • Strong ability to deliver through others as well as doing hands-on work
  • An adept communicator and has experience communicating and updating executives


  • Comprehensive Healthcare Benefits
  • 401k Matching
  • Workspace benefits for your home office
  • Personal & Professional development funds
  • Family Planning Support
  • Flexible Vacation & Reddit Global Wellness Days
  • 4+ months paid Parental Leave
  • Paid Volunteer time off

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:
$232,500$325,500 USD

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