Creative Strategist, KarmaLab (Contract)



London, UK
Posted on Thursday, June 13, 2024
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Location: London or UK Remote

TLDR - We’re looking for a Reddit-loving Creative Strategist to join our KarmaLab International team on a contract basis.

What on earth is KarmaLab? Great question. KarmaLab acts as a conduit between brands and Reddit culture. Our primary job is to help advertisers understand how to show up on Reddit. In simple terms, we are Reddit’s in-house creative strategy team - an inclusive team of wonderful people with a potent mix of disciplines, trying our best to have a good ‘ol time while delivering results for advertisers on this wild ride we all call “the internet”.

More about you…

First and foremost, you speak fluent internet and know Reddit like the back of your proverbial hand. When it comes to advertising, you innately know the difference between r/FellowKids and r/Fellowkidssuccess. You will be closing the gaps between brands and the every-day magic of Reddit by mining the platform for insights and transforming them into Reddit-centric creative concepts.

It will be a little scrappy at times. It’s imperative that you thrive in this kind of environment and you have a “no job is too little or big” mentality.

We’re looking for an enthusiastic Creative Strategist who will be working to support our expanding sales business in the EMEA market.

What you’ll do:

  • Invent ad concepts and campaigns that balance the needs of our advertising clients with the tastes of our audience.
  • Write concept pitches, RFP responses and communications that embody Reddit’s sensibilities across our growing EMEA advertiser base.
  • Translate client value propositions into strategies, language and visuals that Redditors find appealing and actionable.
  • Create deliverables in the form of narrative-driven presentations and digital or IRL workshops that convey Reddit’s Business proposition.
  • Act as a creative consultant and platform expert to Reddit’s International Sales team and their clients.

Who You Are:

  • You have a deep knowledge of Reddit, its language & communities (bonus points for solid karma).
  • You’re a collaborator with powerfully persuasive written & verbal communication.
  • You demonstrate creative flexibility & curiosity…You approach new challenges, clients, verticals and markets with equal enthusiasm.
  • You thrive in a fast-paced, deadline-driven environment.
  • Keen ability to shift perspective with ease to see opportunities through the lens of both the Reddit communities and a brand, creating something wonderful in the space between.
  • A book/portfolio of creative work that champions your brilliant thinking.

Minimum qualifications:

  • 4+ years of experience in advertising, PR, media, and/or social media.
  • Proven understanding of the relationship between creative agencies, media agencies & brands.
  • Ability to prioritize and manage multiple tasks and projects.
  • Proficient in Keynote/PPT, Google Slides and Adobe Photoshop/Adobe CC.

Preferred qualifications:

  • Experience writing professionally for the internet–blogs, articles, social media.
  • Media and/or creative agency experience.

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