Product Lead, Growth Platform



Product, Sales & Business Development
San Francisco, CA, USA
Posted on Tuesday, November 14, 2023
About Rippling
Rippling is the first way for businesses to manage all of their HR & IT—payroll, benefits, computers, apps, and more—in one unified workforce platform.
By connecting every business system to one source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. Take onboarding, for example. With Rippling, you can just click a button and set up a new employees’ payroll, health insurance, work computer, and third-party apps—like Slack, Zoom, and Office 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $700M from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, and Bedrock—and was named one of America’s best startup employers by Forbes (#12 out of 500).

The growth platform team brings together the set of capabilities that fuel Rippling’s top of funnel, as well as its cross sell engine to existing customers (particularly important since Rippling has over 20 products). We have an ambitious set of targets for the next 5 years and new, complex sales motions (internal markets, coordinated outbound, new verticals, etc.) continuously rolling out that need to be supported. Simply put, without a massive step up in the capabilities of our growth platform and the right long term plan, we won’t be able to meet these goals or continue to support new sales motions.

As the Product Lead of this area, you will play a pivotal role in shaping the direction of this growth platform and driving the execution of its roadmap. You’ll help determine which capabilities – ranging across campaign management, audience creation, targeting/conversation optimization, leads database, in-product messaging, experimentation, suppression, analytics/reporting, and more – the growth engineering team should invest in and which should be done manually (or through external business systems) by operations or analytics for a little while longer. You’ll make sure that you’re multiple steps ahead of the growth marketing users leveraging the system, driving an ambitious roadmap that accounts for the ever-growing complexity of Rippling ahead of the growth platform becoming a bottleneck in marketing efforts.

What you'll do

  • Own our Growth Platform across top of funnel and existing customer cross sell

  • Unify a set of systems and manual processes into a single campaign management platform that runs automated workflows

  • Build an audience creation tool that allows marketing users to build campaign cohorts off of account data, behavioral signals, and propensity scores

  • Leverage machine learning to optimize campaigns and their audiences

  • Integrate seamless experimentation capabilities so that we can continuously test and improve content, channels, and audiences across hundreds of campaigns

  • Enhance our in-product messaging capabilities so that 3rd party integration partners can leverage them to advertise to Rippling customers

  • Ensure we have scaled our growth engine to allow Rippling to become a multi-billion dollar ARR company

  • Work cross functionally with engineering, marketing, operations, analytics, data science, and revenue


  • 8+ years of Product Management experience

  • Self-starter with a bias towards action

  • Ability to thrive in a fast-paced environment

  • Strong technical and data skills

  • Helicopter pilot mentality - you can easily switch from high level strategy and planning to UI polish and data model details

  • Exceptional written and verbal communication and comfortable working in a highly cross-functional role

  • Experience building complex workflow and integration/marketplace products

  • Founder or hyper growth startup experience a strong plus

  • Strong alignment with our leadership principles: in particular Go and See, and Are Right, a Lot.

Additional Information

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

  • Medical, Dental, Vision, FSA, HSA, Commuter, Life, and Disability Benefits
  • Uncapped PTO
  • Flexible work hours
  • Generous parental leave
  • Transgender health insurance coverage
  • Great compensation package (salary, equity)
  • Onsite meals