Senior Marketing Strategy & Analytics Manager
Rippling
This job is no longer accepting applications
See open jobs at Rippling.See open jobs similar to "Senior Marketing Strategy & Analytics Manager" Initialized Capital.Own and develop the Marketing analytics roadmap to support core teams: growth marketing, product marketing, brand marketing, and cross-sell marketing
Define, measure, and provide insights on how to accelerate success across all marketing motions including lead lifecycle, account scoring and attribution models
Build and maintain business intelligence dashboards for all our marketing teams. Own data quality and data definition accountability with cross-functional stakeholders.
Design and implement measurement and attribution frameworks across marketing channels, campaigns and touchpoints.
Present data-driven insights and recommendations to support business operating rhythms, decision making and more. Support the creation of MBRs, QBRs and board deck analysis.
Establish robust data assets and pipelines to collect, clean, and transform marketing data, ensuring integrity, accessibility for analysis and modeling, and scalability for new business lines, channels, and geographies
8+ years of prior experience building analytics and BI for Marketing insights
Experience with B2B marketing concepts, including customer acquisition strategies, marketing channels, and attribution modeling
Ability to write complex SQL and build data pipelines, ideally within Snowflake and DBT
Proficiency in data visualization, with expertise with tools like Tableau, Snowflake, DBT, Github
Experience with business intelligence best practices and tooling
Familiarity with data transformation and ELT/ELT pipelines best practices and tooling (e.g. incremental tables, metrics, dbt projects)
Strong communication and stakeholder management, with both technical and non-technical audiences. Ability to dive into the weeds to understand detailed business problems, while also distilling complex data sets to simple solutions.
Experience working and partnering with Sales Strategy, RevOps, Mops, Growth and Finance teams
Comfortable in fast-paced, ambiguous, hyper-growth environment
High growth mindset
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
This job is no longer accepting applications
See open jobs at Rippling.See open jobs similar to "Senior Marketing Strategy & Analytics Manager" Initialized Capital.