Senior Product GTM Manager, Adoption
Rippling
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About the role
As a Product GTM Manager focusing on post-sale adoption, you will drive strategies that increase customer engagement and adoption of Rippling’s Platform products, including cross-selling workflows, custom apps, and other high-value features. You will partner closely with Product, Sales, and Customer Success teams to understand user needs, develop compelling marketing campaigns, and deliver measurable results that enhance customer value.
What you will do
- Develop and execute post-sale marketing strategies to drive product adoption and cross-sell workflows and other platform capabilities.
- Collaborate with Product, Sales, and Customer Success teams to identify opportunities to deepen customer engagement.
- Create targeted messaging, enablement materials, and campaigns that resonate with customer segments and highlight product value.
- Analyze product adoption trends and customer feedback to refine marketing strategies.
- Partner with the enablement team to equip Customer Success and Sales with resources for effective upselling.
- Drive go-to-market strategies for new features that support increased adoption.
What you will need
- 5+ years of experience in general management, product, business operations, consulting, or product marketing (2+ years experience in marketing highly preferred)
- Capable of navigating data to uncover insights, analyze product and marketing metrics. Strong experience with Excel (SQL preferred).
- Proven ability to sell and market to customers. You understand how to select an audience and build a compelling story that connects with attitudes and needs.
- You are an exceptional problem solver. You can decompose complex problems, identify patterns from noisy data, develop action plans, and effectively communicate insights
- You pride yourself in making the impossible possible. You are resourceful, have a bias towards action, and get energy juggling multiple priorities in a fast-paced environment.
- Superb ability to influence, collaborate and project manage. You build trust with a variety of personalities and get folks onside, even when there are competing priorities.
- Outstanding written and verbal communication skills. You clearly tell a story without resorting to jargon.
- A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box.
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.