Associate Manager, Offline Marketing
Ro
Marketing & Communications
United States · Remote
Posted on Nov 15, 2024
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.
The healthcare system today is not designed to help patients achieve their goals. It’s designed around institutions such as hospitals and insurance companies. A patient centric healthcare system is one that is designed around the goals a patient wants to achieve. We’re building healthcare that puts patients in control, provides reactive and proactive care, has transparent pricing and process, is extremely effective and ridiculously convenient, and evolves over time based on patients’ goals.
Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50.
We are seeking a data-driven Associate Manager on our Offline Marketing team to help support driving new patient growth from our Offline channels (e.g. linear TV, CTV, programmatic TV, out of home, audio). Reporting to the Senior Manager, Offline Marketing, you will play a key role in leading campaign optimization and strategy most notably across our TV campaigns. The ideal candidate is an analytical self-starter who can balance day-to-day management with strategic planning, using data to drive decision making. This role is highly cross-functional and requires a collaborative approach to working across multiple agency partners, Creative, Analytics, Legal, Product Marketing, and Medical teams.
What You'll Do:
- Help to plan and deploy offline marketing budget (largely TV and audio) across multiple business units, ensuring that our mix of spend across channels is aligned with the overall strategy
- Analyze and synthesize weekly performance into high level summaries for budget owner stakeholders
- Review daily TV logs to ensure our purchased spots are priced and attributed correctly
- Dive into TV network/daypart level performance and make necessary optimizations based on CPV and CAC targets
- Help to optimize direct and programmatic streaming TV campaigns against inventory, creative, demo and audience targeting
- Keep a pulse on budget pacing as pre-logs come in and make the necessary adjustments to ensure that we hit our budget targets
- Help to map out and price high profile opportunities across broadcast and live sports, and if suitable, work to lock in and traffic inventory
- Work with our agency to help draw up a shortlist of new network tests on cable based on historical performance and agency recommendations
- Work with our creative teams to share creative performance learnings across both audio and TV campaigns to help inform future creative strategy
What You’ll Bring to the Team:
- You have a minimum of 3-4 years of experience in a marketing, growth or media planning role
- You are familiar with managing TV (linear + streaming) and audio (radio + podcast) acquisition programs
- You have marketing experience working on high growth products with a minimum budget of $4M+/month
- You have a passion for data and possess the expertise to utilize both qualitative and quantitative information in effective decision making
- You consistently have a pulse of what networks/dayparts/shows are performing well and which are not performing well across TV and audio campaigns
- You are an active consumer of media and you have a deep understanding of the broader media landscape and general trends within key offline channels
- You have experience and are familiar with running A/B, multivariate, and geo tests
- You are familiar with the nuances and complexities of the various attribution approaches for offline channels
- Comfort in collaborating cross-functionally in a fast-paced environment
- Experience in GA4, Looker, Mixpanel and Tatari preferred (Metabase, Tableau & Podscribe experience is a plus!)
We've Got You Covered:
- Full medical, dental, and vision insurance + OneMedical membership
- Healthcare and Dependent Care FSA
- 401(k) with company match
- Flexible PTO
- Wellbeing + Learning & Growth reimbursements
- Paid parental leave + Fertility benefits
- Pet insurance
- Student loan refinancing
- Virtual resources for mindfulness, counseling, and fitness
The target base salary for this position ranges from $99,500 - $120,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.
Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).
At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.
See our California Privacy Policy here.