Lead SDR & Demand Gen



Sales & Business Development
Austin, TX, USA
Posted on Thursday, September 28, 2023

About Routefusion:

Routefusion is the first embedded cross-border payment company founded by software engineers for software engineers. Our customers rely on Routefusion to send millions (working on billions) of dollars, euros, pounds, pesos, etc. over our APIs and web application every year.

Routefusion's platform enables neo-banks, payroll providers, platforms, and marketplaces to begin offering cross-border payments to their customers in as quickly as two days.

Role Overview:

As a Sales Development Representative (SDR) at Routefusion, you will drive Routefusion’s future growth engine by working with Demand Gen and the Account Executive team to qualify leads and collaboratively build Routefusion’s sales pipeline. You get excited about engaging with prospects to better qualify needs. You are adept at identifying high value opportunities and capable of managing early sales funnel activities. You are used to delivering value in complex situations and are energized by learning about new and existing products. Finally, you enjoy building – you like to actively participate in the development of the demand generation and sales process, the articulation of Routefusion’s value proposition, and the creation of key tools and assets.

We take a data driven, analytical approach to sales development, and are looking for someone who is confident in both prospecting to customers and in helping design our strategy. If you’re hungry, smart, persistent, and a great teammate, we want to hear from you!


  • Follow up with Marketing generated leads to qualify as sales opportunities. Move solid leads through the funnel connecting them to a salesperson, and arranging meetings;

  • Identify high-potential businesses, verticals and markets, and develop and execute outbound strategies to bring them to Routefusion;

  • Develop and lead campaigns from idea-generation through to qualified calls and determine how best to scale them;

  • Develop and codify best practices and sales workflows for scaled and bespoke interactions with prospects;

  • Initiate contact with potential customers through cold-calling or responding to inquiries generated from Marketing;

  • Partner with Account Executives to build strategy and prospect into designated accounts;

  • Develop relationships with prospects to uncover needs through effective questioning to qualify interest and viability to prepare hand-off to sales;

  • Follow-up with potential customers who expressed interest but did not initially result in a sales opportunity;

  • Effectively work through lead list meeting/exceeding SLAs, consistently update activity and contact information within Salesforce and support weekly reporting efforts;

  • Collaborate and provide feedback and insights to Marketing to help

  • improve targeting and messaging;

  • Work with customers to support their activation & deployment of Routefusion services contracted.

Ideal Candidate:

  • A track record of top performance or prior success;

  • Superior verbal and written communication skills;

  • Strong interest in technology;

  • Self starter who is able to operate in a hyper growth environment;

  • Obsessed with Salesforce record-keeping and accuracy;

  • Experience at a high-growth tech company preferred.

What to look forward to:

  • Directly impact the success and culture of Routefusion;

  • Experience an exciting FinTech firm in the international payments space;

  • A team that supports you and wants you to grow and launch your career;

  • Competitive health, dental, and vision benefits for both employees and their dependents, plus unlimited vacation time;

  • Equity compensation that rewards you for the company’s success.


  • We believe in an active, healthy lifestyle - we think that if you take care of your mind, body, and soul that directly translates into a happier life which directly impacts the quality of your work.

  • We believe in a family-first culture. The most important aspect of one’s life is their family, and relationships outside of work. We think if we build a culture around family values, that will directly translate into a happier employee and a more performant culture at Routefusion.

  • We are a glass is half full company. We are realistic optimists that bring sunshine and rainbows into the office or Zoom calls every day. Problems are a good thing because they lead to solutions and better products.

  • We believe in leveling up ourselves and one another. We work hard to build ourselves up in activities outside of work, whether that is Mountain Biking, Skiing, Sand Volleyball, Yoga, Gardening, Fashion, Spiritual life, or anything in between.

  • We believe that if you are working at Routefusion you are here because you are meant to be here. You are here to build the future of payments and international banking, creating a one-world financial operating system. We look for people that are mission-driven not paycheck-driven. We think this is the healthiest environment to work in, and also the most fun!